Gong vs Medallia: Which Is Better for Your Team in 2026?
Gong and Medallia are both used for conversation intelligence. Below we compare them on pricing, AI capabilities, compliance, and the use cases each one fits best — all from verified vendor data.
Choose Gong if…
- Mid-market and enterprise B2B sales teams that want the most-reviewed, most-integrated conversation intelligence platform
- Revenue operations teams that need deal intelligence, forecasting, and coaching tied to actual recorded interactions
- Global sales organizations needing transcription across 70+ languages in a single platform
Choose Medallia if…
- Large enterprise brands (Fortune 1000) needing a unified XM platform that combines post-call speech analytics, NPS/CSAT surveys, and agent coaching signals in one data model
- Government and regulated-industry buyers (healthcare, financial services, public sector) requiring FedRAMP High, HIPAA, PCI DSS, and HITRUST simultaneously
- Organizations already running Medallia for CX surveys who want to extend the same platform into contact center conversation analytics without a separate vendor
Gong vs Medallia: feature comparison
| Feature | Gong | Medallia |
|---|---|---|
| At a glance | ||
| Category | Conversation intelligence | Conversation intelligence |
| Best fit | Mid market, Enterprise | Enterprise |
| Deployment | Cloud | Cloud, Private cloud |
| Channels | Voice, Video, Email | Voice, SMS, Email, Web chat, Social DMs |
| Pricing & ratings | ||
| Starting price | Contact sales | Contact sales |
| Free trial | No | No |
| User rating | 4.7/5 (6455 G2 reviews) | 4.5/5 (591 G2 reviews) |
| AI capabilities | ||
| Autonomous voice agent | No | No |
| Real-time agent assist | Yes | Yes |
| Conversation intelligence | Yes | Yes |
| Automated QA | Yes | Yes |
| Intelligent routing | No | No |
| Compliance | ||
| SOC 2 Type II | Yes | Yes |
| HIPAA | No | Yes |
| PCI DSS | Yes | Yes |
| GDPR | Yes | Yes |
Gong vs Medallia: frequently asked questions
- What is the difference between Gong and Medallia?
- Gong is the dominant conversation intelligence platform for sales teams — 6,400+ G2 reviews, 70+ language transcription, and Gartner/Forrester leader status back the claim. By contrast, Medallia is the enterprise XM incumbent — Gartner MQ Leader, FedRAMP High, 2,000+ global brands. Contact center play is post-call analytics and QM, not autonomous agents.
- How much do Gong and Medallia cost?
- Both Gong and Medallia use quote-based pricing and do not publish standard per-seat rates — contact each vendor's sales team for a quote tailored to your seat count and usage.