Gong vs Qualtrics: Which Is Better for Your Team in 2026?
Gong and Qualtrics are both used for conversation intelligence. Below we compare them on pricing, AI capabilities, compliance, and the use cases each one fits best — all from verified vendor data.
Choose Gong if…
- Mid-market and enterprise B2B sales teams that want the most-reviewed, most-integrated conversation intelligence platform
- Revenue operations teams that need deal intelligence, forecasting, and coaching tied to actual recorded interactions
- Global sales organizations needing transcription across 70+ languages in a single platform
Choose Qualtrics if…
- Large enterprises needing a unified XM platform covering contact center analytics, NPS/CSAT surveys, and coaching in one data model
- Government and regulated-industry buyers (healthcare, financial services, public sector) requiring FedRAMP High + HIPAA + PCI DSS simultaneously
- Organizations already invested in the Qualtrics XM ecosystem who want to extend into contact center conversation intelligence without a new vendor
Gong vs Qualtrics: feature comparison
| Feature | Gong | Qualtrics |
|---|---|---|
| At a glance | ||
| Category | Conversation intelligence | Conversation intelligence |
| Best fit | Mid market, Enterprise | Mid market, Enterprise |
| Deployment | Cloud | Cloud, Private cloud |
| Channels | Voice, Video, Email | Voice, SMS, Email, Web chat, Social DMs |
| Pricing & ratings | ||
| Starting price | Contact sales | Contact sales |
| Free trial | No | No |
| User rating | 4.7/5 (6455 G2 reviews) | 4.4/5 (4227 G2 reviews) |
| AI capabilities | ||
| Autonomous voice agent | No | No |
| Real-time agent assist | Yes | Yes |
| Conversation intelligence | Yes | Yes |
| Automated QA | Yes | Yes |
| Intelligent routing | No | No |
| Compliance | ||
| SOC 2 Type II | Yes | Yes |
| HIPAA | No | Yes |
| PCI DSS | Yes | Yes |
| GDPR | Yes | Yes |
Gong vs Qualtrics: frequently asked questions
- What is the difference between Gong and Qualtrics?
- Gong is the dominant conversation intelligence platform for sales teams — 6,400+ G2 reviews, 70+ language transcription, and Gartner/Forrester leader status back the claim. By contrast, Qualtrics is the other XM platform bookending Medallia at the enterprise apex — FedRAMP High, Gartner MQ Leader for VoC five consecutive years, taken private by Silver Lake at $12.5B in 2023.
- How much do Gong and Qualtrics cost?
- Both Gong and Qualtrics use quote-based pricing and do not publish standard per-seat rates — contact each vendor's sales team for a quote tailored to your seat count and usage.