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Conversation Intelligence

Qualtrics

Enterprise XM platform with AI contact center analytics, speech intelligence, and omnichannel VoC

qualtrics.com Verified April 2026 Provo, US Founded 2002 pe owned

Qualtrics is the other XM platform bookending Medallia at the enterprise apex — FedRAMP High, Gartner MQ Leader for VoC five consecutive years, taken private by Silver Lake at $12.5B in 2023.

Pricing

Contact sales for pricing

Usage-based: interactions (Customer XM), employee count (Employee XM), or survey responses (Strategy & Research). Unlimited users included. No public rate card; all deals custom-quoted. Small deployments low five figures annually; large enterprise six to seven figures.

Custom enterprise Usage-based

Capabilities

Capability Qualtrics
Transcription ✓
Summarization ✓
Sentiment Analysis ✓
Real-Time Agent Assist ✓
Autonomous Voice Agent ✗
Virtual Agent (Chat) ✓
Conversation Intelligence ✓
Automated QA ✓
Intelligent Routing ✗
Predictive Dialer ✗
Voice Cloning ✗
Multilingual ✓
Coaching Workflows ✓
Workforce Management ✗

Compliance & Security

Integrations

CRM

salesforcemsdynamicssap

Helpdesk

salesforce service cloudservicenowzendesk

Telephony

genesysniceamazon connect

Other

Adobe Experience CloudWorkdayMicrosoft TeamsSlackQualtrics Marketplace (native)
API documented View integrations marketplace →

Reviews & Recognition

G2
4.4 /5 (4227 reviews)
Capterra
4.6 /5 (255 reviews)

Analyst Recognition

  • Gartner Gartner Magic Quadrant for Voice of the Customer Platforms (2025) leader →
  • Gartner Gartner Magic Quadrant for Voice of the Customer Platforms (2024) leader →
  • Forrester The Forrester Wave: Customer Feedback Management Solutions, Q4 2024 (2024) leader →

Alternatives to Qualtrics

medalliaView profile → Compare with Qualtrics →
callminerView profile → Compare with Qualtrics →
observe aiView profile → Compare with Qualtrics →
gongView profile → Compare with Qualtrics →
invocaView profile → Compare with Qualtrics →

Frequently asked questions about Qualtrics

What is Qualtrics?
Qualtrics is the other XM platform bookending Medallia at the enterprise apex — FedRAMP High, Gartner MQ Leader for VoC five consecutive years, taken private by Silver Lake at $12.5B in 2023.
How much does Qualtrics cost?
Qualtrics does not publish standard per-seat pricing — plans require a custom quote. Usage-based: interactions (Customer XM), employee count (Employee XM), or survey responses (Strategy & Research). Unlimited users included. No public rate card; all deals custom-quoted. Small deployments low five figures annually; large enterprise six to seven figures.
What security and compliance certifications does Qualtrics have?
Qualtrics is compliant with SOC 2 Type II, HIPAA, PCI DSS, GDPR, ISO 27001, and FedRAMP High. A Business Associate Agreement (BAA) is available for healthcare deployments.
What channels does Qualtrics support?
Qualtrics supports voice, SMS, email, web chat, and social DMs.
What are the top alternatives to Qualtrics?
Alternatives to Qualtrics include Medallia, Callminer, Observe Ai, Gong, and Invoca. See the alternatives section above for full profiles of each.