Workforce Management

Centrical

AI-powered performance, coaching, and microlearning platform for frontline contact center teams

centrical.com Verified April 2026 New York, US Founded 2013 series c

Centrical (ex-GamEffective) is a gamification-led performance and coaching overlay — strongest in large contact centers where agent engagement and microlearning are key retention levers.

Pricing

Contact sales for pricing

No public pricing. Enterprise contract, contact-sales only. Third-party sources cite a nominal $0.01/user/month placeholder on Capterra; real deal sizes are negotiated. Annual contracts standard for enterprise deployments.

Custom enterprise

Capabilities

Capability Centrical
Transcription ✗
Summarization ✓
Sentiment Analysis ✓
Real-Time Agent Assist ✓
Autonomous Voice Agent ✗
Virtual Agent (Chat) ✗
Conversation Intelligence ✗
Automated QA ✓
Intelligent Routing ✗
Predictive Dialer ✗
Voice Cloning ✗
Multilingual ✓
Coaching Workflows ✓
Workforce Management ✓

Compliance & Security

Integrations

CRM

salesforcesaporacle

Other

AWS (AWS Select Technology Partner)SAP App Center (SAP Endorsed App)Salesforce AppExchangeOracle Cloud MarketplaceTeleperformance (Strategic BPO Partner)

Reviews & Recognition

Analyst Recognition

  • Gartner Cool Vendors in Human Capital Management, 2016 (2016) named →

Alternatives to Centrical

Frequently asked questions about Centrical

What is Centrical?
Centrical (ex-GamEffective) is a gamification-led performance and coaching overlay — strongest in large contact centers where agent engagement and microlearning are key retention levers.
How much does Centrical cost?
Centrical does not publish standard per-seat pricing — plans require a custom quote. No public pricing. Enterprise contract, contact-sales only. Third-party sources cite a nominal $0.01/user/month placeholder on Capterra; real deal sizes are negotiated. Annual contracts standard for enterprise deployments.
What security and compliance certifications does Centrical have?
Centrical is compliant with SOC 2 Type II, GDPR, and ISO 27001.
What channels does Centrical support?
Centrical supports voice, SMS, email, and web chat.
What are the top alternatives to Centrical?
Alternatives to Centrical include Playvox, Calabrio, Observe Ai, Nice Cxone Mpower, and Assembled. See the alternatives section above for full profiles of each.