Medallia vs Qualtrics: Which Is Better for Your Team in 2026?
Medallia and Qualtrics are both used for conversation intelligence. Below we compare them on pricing, AI capabilities, compliance, and the use cases each one fits best — all from verified vendor data.
Choose Medallia if…
- Large enterprise brands (Fortune 1000) needing a unified XM platform that combines post-call speech analytics, NPS/CSAT surveys, and agent coaching signals in one data model
- Government and regulated-industry buyers (healthcare, financial services, public sector) requiring FedRAMP High, HIPAA, PCI DSS, and HITRUST simultaneously
- Organizations already running Medallia for CX surveys who want to extend the same platform into contact center conversation analytics without a separate vendor
Choose Qualtrics if…
- Large enterprises needing a unified XM platform covering contact center analytics, NPS/CSAT surveys, and coaching in one data model
- Government and regulated-industry buyers (healthcare, financial services, public sector) requiring FedRAMP High + HIPAA + PCI DSS simultaneously
- Organizations already invested in the Qualtrics XM ecosystem who want to extend into contact center conversation intelligence without a new vendor
Medallia vs Qualtrics: feature comparison
| Feature | Medallia | Qualtrics |
|---|---|---|
| At a glance | ||
| Category | Conversation intelligence | Conversation intelligence |
| Best fit | Enterprise | Mid market, Enterprise |
| Deployment | Cloud, Private cloud | Cloud, Private cloud |
| Channels | Voice, SMS, Email, Web chat, Social DMs | Voice, SMS, Email, Web chat, Social DMs |
| Pricing & ratings | ||
| Starting price | Contact sales | Contact sales |
| Free trial | No | No |
| User rating | 4.5/5 (591 G2 reviews) | 4.4/5 (4227 G2 reviews) |
| AI capabilities | ||
| Autonomous voice agent | No | No |
| Real-time agent assist | Yes | Yes |
| Conversation intelligence | Yes | Yes |
| Automated QA | Yes | Yes |
| Intelligent routing | No | No |
| Compliance | ||
| SOC 2 Type II | Yes | Yes |
| HIPAA | Yes | Yes |
| PCI DSS | Yes | Yes |
| GDPR | Yes | Yes |
Medallia vs Qualtrics: frequently asked questions
- What is the difference between Medallia and Qualtrics?
- Medallia is the enterprise XM incumbent — Gartner MQ Leader, FedRAMP High, 2,000+ global brands. Contact center play is post-call analytics and QM, not autonomous agents. By contrast, Qualtrics is the other XM platform bookending Medallia at the enterprise apex — FedRAMP High, Gartner MQ Leader for VoC five consecutive years, taken private by Silver Lake at $12.5B in 2023.
- How much do Medallia and Qualtrics cost?
- Both Medallia and Qualtrics use quote-based pricing and do not publish standard per-seat rates — contact each vendor's sales team for a quote tailored to your seat count and usage.